Wimpy Ghostbusters II Meal Box

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Last year I wrote about fast food chain Wimpy and their Ghostbusters II commercial. (Ecto-Containment Blog Post, March 31, 2017) In the cross promotion Wimpy had a Ghostbusters II meal box.

On July 2, 2017 ghosthead, collector, and friend David Boozer who runs The Ghostbusters Vault left a comment about owning this very Wimpy meal box. Not to anyones surprise that knows me I replied about scans within a day. On my end, I was weeks from moving out of state.

Fast forward to April 2018 as I approached a milestone birthday. I messaged David (the good in social media) about Wimpy. With more effort than he even probably wanted, David scanned his Wimpy Ghostbusters II meal box and Ghost License.

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Wimpy Ghostbusters II Commercial

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Wimpy, originally Wimpy Grills is an international fast food chain that surprisingly, (to me) was founded in Bloomington, Indiana by Edward Gold during 1934. Why the recent surprise to me? Growing up on the east coast of the United States I had never heard of Wimpy. The oldest fast food chain, (which is also not in all 50 United States) that I knew of is White Castle.

Wimpy, (yes named after the Popeye character) once had 25 restaurants in midwestern US cities. By 1977 there were only 7 locations. When Edward Gold passed on the following year, the remaining US locations closed there doors.

That would have been it and I wouldn’t be writing about them today. If it hadn’t been for some foresight. Mr. Edward Gold licensed to J. Lyons and Co. back in 1954 to open Wimpy restaurants in the United Kingdom. McDonalds and Burger King were infants.

In the 1960s Wimpy had expanded to other European countries and eventually other continents. Today Wimpy parent company, Famous Brands Limited has its headquarters in Johannesburg, South Africa.

That’s why 11 years later as adults and kids were making Ghostbusters II memories at Hardee’s, (Ecto–Containment Blog Post, March 25, 2017) ghostheads in the United Kingdom (and hopefully abroad) also made Ghostbusters II memories at Wimpy locations.

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Hardee’s Ghostbusters II Commercial

 

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Three years ago, almost to the day I wrote about my Hardee’s Ghostbusters II Banner. (Ecto-Containment Blog Post, March 23, 2014) In my post I had shared a copy of Hardee’s Ghostbusters II commercial to my very basic YouTube channel. I eventually wanted to talk more about this Ghostbusters II fast food cross promotion.

Why now? Last weekend I sold a friend of mine the only Hardee’s Ghostbusters II Banner for sale that I knew of. I hadn’t been displaying this official piece of Ghostbusters II history. He probably will, maybe even at franchise events. That could be great for the “Official Ghostbusters II Headquarters” banner to have such a Ghostbusters purpose again.

I’m not sure why Hardee’s was chosen over other national United States fast food chains. I find it hard to believe there were more Hardee’s locations in the USA over McDonalds or Burger King. Perhaps it was financial or Hardee’s was closer to Columbia Pictures.

On a slight side note, McDonalds in Canada had at least Ghostbusters II tray liners/place mats.

As previously stated I was deprived of going to a fast food chain that celebrated Ghostbusters II. Other than what was my banner I can live vicarlously though Hardee’s blockbuster commercial.

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The Real Ghostbusters Soundtrack Promotion

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On December 1, 2016 Sony’s Ghostbusters division Ghost Corps (Facebook) posted photos from a The Real Ghostbusters promotion they found in there vault. What ghosthead and movie fan wouldn’t want to look around in that vault!

Ghost Corps originally wrote:

Look what we found in an old storage unit at Sony! Anyone know any info about it? #RealGhostbusters#Ghostbusters#TBT

Matthew Jordan who runs Ghostbusters Wiki responded with:

Rumor has it, it was a promo for The Real Ghostbusters soundtrack and was sent out to select radio stations in 1986. I heard that from a friend.

Ghost Corps replied:

Interesting! The inside does have a space that looks like a soundtrack could fit in it, and when Slimer popped up it would have revealed it!

I also thought this promotional item was pretty interesting. While I had maybe seen it on-line through the years, never in this detail. It isn’t something I would have usually remembered anyway.

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Hi-C Ecto Cooler Tasting

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Magical ink allows cold Ecto Cool to appear as its been slimed!

Earlier in the week I received my order of Ecto Cooler cans (Ecto-Containment Blog Post, June 13, 2016) from Amazon. I thought the following day I’d have my first taste of real (in packaging/branding) Ecto Cooler in at least 25 years. Compared to when I was 8, a few decades later I felt I should wait at least one more day. Both Wednesday and Thursday prior to lunch I was out. When I came back my beverage priority was Coca~Cola.

Today I washed a Coke glass from the era and opened a can of Hi-C Ecto Cooler! :O

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Hi-C Ecto Cooler Primed

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Towards the end of April, Hi-C launched their on-line marketing campaign (Ecto-Containment Blog Post, April 25, 2016) for Ecto Cooler return. With a tentative release date on May 30, 2016. Tentative as chain grocery retailers still might not have received the infamous juice box. While many of us, including myself have yet to see the “drink of childhood” in stores, cans are a different story.

Ecto Cooler in its 11.5 ounce can is available at Cinemark, as they seem to be the official move theater for Ghostbusters (2016). If a Cinemark location requires an overnight for you, ghostheads can order from Amazon, (if you’re a prime member) northeast US chain Shop Rite, H-E-B, and coming soon Walmart.

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Hi-C Ecto Cooler Marketing Has Begun

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Exciting news today as ghostheads found out (thanks to GBNJ member Kenneth) not only is Hi-C Ecto-Cooler coming, the marketing campaign has started! Though I suppose before we get into the fun stuff, (my past kid self disapproves) let’s take a brief look at the business side.

Why are we getting Ecto-Cooler in 2016? Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America has the answer.

From BusinessWire:

“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”

Related: More business like stuff: BusinessWire Ecto Cooler article.

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