The momentum for Ecto Cooler continues to build as some people are receiving a product sample Hi-C Ecto Cooler 2016, (Ecto-Containment Blog Post, February 19, 2016) and samples have been tasted.
When Ghostbusters (2016) director Paul Feig was asked by Alex Lobo via Twitter about Ecto Cooler’s 2016 release, we all received the following response:
I don’t know when sooner in relation to Ghostbusters (2016) release in July. I do feel at the end of February its too soon for Coke/Hi-C to release anything related to marketing. Maybe after March 3, 2016 at the earliest once Ghostbusters (2016) first trailer (Ghostbusters International Blog Post, February 14, 2016) is released.