Magical ink allows cold Ecto Cool to appear as its been slimed!
Earlier in the week I received my order of Ecto Cooler cans (Ecto-Containment Blog Post, June 13, 2016) from Amazon. I thought the following day I’d have my first taste of real (in packaging/branding) Ecto Cooler in at least 25 years. Compared to when I was 8, a few decades later I felt I should wait at least one more day. Both Wednesday and Thursday prior to lunch I was out. When I came back my beverage priority was Coca~Cola.
Today I washed a Coke glass from the era and opened a can of Hi-C Ecto Cooler! :O
Towards the end of April, Hi-C launched their on-line marketing campaign (Ecto-Containment Blog Post, April 25, 2016) for Ecto Cooler return. With a tentative release date on May 30, 2016. Tentative as chain grocery retailers still might not have received the infamous juice box. While many of us, including myself have yet to see the “drink of childhood” in stores, cans are a different story.
Ecto Cooler in its 11.5 ounce can is available at Cinemark, as they seem to be the official move theater for Ghostbusters (2016). If a Cinemark location requires an overnight for you, ghostheads can order from Amazon, (if you’re a prime member) northeast US chain Shop Rite, H-E-B, and coming soon Walmart.
Anovos Productions LLC announced yesterday, although I wrote about it today (GBI Blog Post, April 30, 2016) they’ll be selling a licensed Proton Pack Kit. Proton Pack frame sold separately. Lights and sound kits to eventually come.
Matty Collector also neither offered kits or a complete Proton Pack prop toy. I suppose we were fortunate enough to have a Neutrino Wand.
It had me thinking of early ghostheads who built a Proton Pack as early as 1984. Something I had sorta forgot anyone (outside production on the films) had even attempted until I joined Ghostiesters on-line community during the early years.
Exciting news today as ghostheads found out (thanks to GBNJ member Kenneth) not only is Hi-C Ecto-Cooler coming, the marketing campaign has started! Though I suppose before we get into the fun stuff, (my past kid self disapproves) let’s take a brief look at the business side.
Why are we getting Ecto-Cooler in 2016? Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America has the answer.
“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”
Related: More business like stuff: BusinessWire Ecto Cooler article.
At last month’s Toy Fair New York aka NYTF, one of the collectible items Cryptozoic Entertainment had on display (GBI Blog Post, February 14, 2016) is the upcoming GHOSTBUSTERS Fan Club Collector Kit.
As I was too young for the official fan club (GBI Blog Post, June 8, 2014) and somehow missed out on Ghostbusters cereal’s “Be a Ghostbuster” cereal premium (GBI Blog Post, October 20, 2014) thirty two years later finally, I get to officially be part of a Ghostbusters fan club! 😀
Even though I wanted to with GBI, I never quite had the financial means to keep mass quantities of fan club materials to give to “franchises.” Continue reading
The momentum for Ecto Cooler continues to build as some people are receiving a product sample Hi-C Ecto Cooler 2016, (Ecto-Containment Blog Post, February 19, 2016) and samples have been tasted.
When Ghostbusters (2016) director Paul Feig was asked by Alex Lobo via Twitter about Ecto Cooler’s 2016 release, we all received the following response:
I don’t know when sooner in relation to Ghostbusters (2016) release in July. I do feel at the end of February its too soon for Coke/Hi-C to release anything related to marketing. Maybe after March 3, 2016 at the earliest once Ghostbusters (2016) first trailer (Ghostbusters International Blog Post, February 14, 2016) is released.
Yesterday I woke up to new Ecto Cooler news. (Ecto-Containment Blog Post, February 18, 2016) Last night as I was exiting the internet for the night their was some clarification and an update about the seeming evolution of Hi-C Ecto-Cooler.
The mystery can from the eBay seller naturally received attention about the auction. As I was preparing this post I saw it (the auction, not my site 😉 was trending on Facebook. Since it could be about me 😀 I saw my post among the feed. That’s cool.
Nearing bedtime the seller’s auction was back up with added information. Apparently the can belonged to a friend who use to work in a marketing company. However, not in a long time. From an outside point of view I could see why some related company might still send that person a product sample for upcoming marketing. My issue with the seller is if s/he had explained that from the beginning, sites likes mine could have talked more positively, etc about new Ecto-Cooler then speculating about how real this is. Continue reading