Hi-C Ecto Cooler Marketing Has Begun


Exciting news today as ghostheads found out (thanks to GBNJ member Kenneth) not only is Hi-C Ecto-Cooler coming, the marketing campaign has started! Though I suppose before we get into the fun stuff, (my past kid self disapproves) let’s take a brief look at the business side.

Why are we getting Ecto-Cooler in 2016? Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America has the answer.

From BusinessWire:

“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”

Related: More business like stuff: BusinessWire Ecto Cooler article.

BusinessWire’s article mentions the brand new web site and social marketing for Ecto Cooler. The official Facebook page for Ecto Cooler (which I saw first) doesn’t have much at this time. The main thing is a spooky gif letting us know its coming.

Ecto Cooler’s Twitter account also posted the playable gif.



Then we have the official Ecto Cooler web site. Which I saw after looking at the Facebook’s About page. I need a dot cool extension. Or really cool?

Ecto Cooler has a simple statement:

Follow the slime.

By scrolling down a dripping slime trail, (I couldn’t quite capture every “drip”) we’re lead to the final image of a 2016 Ghostbusters Hi-C Ecto Cooler with 100% marketing speak. And pretty familiar social media icons.

Hi-C Ecto Cooler Info: (From BusinessWire)

Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans. The cans are specially printed using thermal ink that turns an eerie shade of slime green when the product inside is cold.

Ecto Cooler appears in stores on May 30, 2016.

If ghostheads can’t wait and want a chance to time travel through a flavored juice box Coca~Cola is going old school with a sweepstakes!

Hi-C Ecto Cooler Sweepstakes Info: (From BusinessWire)

Fans who can’t wait to get their hands on Hi-C Ecto Cooler until May 30 can enter for a chance to win it before it is available for purchase. To enter and learn more about the Sweepstakes, fans can follow @Ectocooler on Twitter and Ecto Cooler on Facebook. Visit: http://bit.ly/HiCEctoCoolerSweeps to read official Hi-C Social Sweepstakes rules and entry details.



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