Ecto-Containment

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A rite of grade school passage. What plastic lunch box were you going to be defined by. What do you have in it for currency? For me above any ’80s cartoon franchise I liked, it was always going to be Ghostbusters. Just a minor problem in 1985 through most of 1986. I didn’t have a plastic Ghostbusters lunch box made by Thermos. Best to my recollection I didn’t know until years after the… Read More

Earlier in the week I received my order of Ecto Cooler cans (Ecto-Containment Blog Post, June 13, 2016) from Amazon. I thought the following day I’d have my first taste of real (in packaging/branding) Ecto Cooler in at least 25 years. Compared to when I was 8, a few decades later I felt I should wait at least one more day. Both Wednesday and Thursday prior to lunch I was out. When I came… Read More

Towards the end of April, Hi-C launched their on-line marketing campaign (Ecto-Containment Blog Post, April 25, 2016) for Ecto Cooler return. With a tentative release date on May 30, 2016. Tentative as chain grocery retailers still might not have received the infamous juice box. While many of us, including myself have yet to see the “drink of childhood” in stores, cans are a different story. Ecto Cooler in its 11.5 ounce can is… Read More

Exciting news today as ghostheads found out (thanks to GBNJ member Kenneth) not only is Hi-C Ecto-Cooler coming, the marketing campaign has started! Though I suppose before we get into the fun stuff, (my past kid self disapproves) let’s take a brief look at the business side. Why are we getting Ecto-Cooler in 2016? Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America has the answer. From BusinessWire: “Hi-C Ecto Cooler… Read More

Yesterday I woke up to new Ecto Cooler news. (Ecto-Containment Blog Post, February 18, 2016) Last night as I was exiting the internet for the night their was some clarification and an update about the seeming evolution of Hi-C Ecto-Cooler. The mystery can from the eBay seller naturally received attention about the auction. As I was preparing this post I saw it (the auction, not my site 😉 was trending on Facebook. Since… Read More

Since last I wrote about Ecto-Cooler (Ecto-Containment Blog Post, November 27, 2015) possibly returning things had been quiet about our favorite ’80s citrus drink. Until today. Practically the first Ghostbusters news item I woke up to was physical proof of a new, Ecto-Cooler can. However, this proof comes from an eBay auction.

It’s been more than a decade since I last bought Hi-C juice boxes. The only reason I did in 2003 was because Dinosaur Dracula (formerly X-Entertainment) confirmed Ecto Cooler still existed, without the name and Ghostbusters packaging. I couldn’t tell you today (or even then) if Shoutin’ Orange Tangergreen tasted anything like Ecto Cooler. It probably was fun to have a taste of childhood in the present. With news of Ecto Cooler (Ecto-Containment Blog… Read More

If you live in a country that celebrates Thanksgiving (because your ancestors mostly needed to leave a continent for their religious beliefs) you may initially have missed an important trademark registry breaking the internet. Resurrect Ecto Cooler (Facebook) shared that Coca~Cola (who owns Hi-C and also once owned Ghostbusters because they had owned Columbia Pictures) have renewed the Ecto Cooler trademark through the United States Patent and Trademark Office. It was actually done back in… Read More