Ecto-Containment

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Earlier in the week I received my order of Ecto Cooler cans (Ecto-Containment Blog Post, June 13, 2016) from Amazon. I thought the following day I’d have my first taste of real (in packaging/branding) Ecto Cooler in at least 25 years. Compared to when I was 8, a few decades later I felt I should wait at least one more day. Both Wednesday and Thursday prior to lunch I was out. When I came… Read More

Towards the end of April, Hi-C launched their on-line marketing campaign (Ecto-Containment Blog Post, April 25, 2016) for Ecto Cooler return. With a tentative release date on May 30, 2016. Tentative as chain grocery retailers still might not have received the infamous juice box. While many of us, including myself have yet to see the “drink of childhood” in stores, cans are a different story. Ecto Cooler in its 11.5 ounce can is… Read More

Exciting news today as ghostheads found out (thanks to GBNJ member Kenneth) not only is Hi-C Ecto-Cooler coming, the marketing campaign has started! Though I suppose before we get into the fun stuff, (my past kid self disapproves) let’s take a brief look at the business side. Why are we getting Ecto-Cooler in 2016? Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America has the answer. From BusinessWire: “Hi-C Ecto Cooler… Read More