Tag Archives: Minute Maid

Hi-C Ecto Cooler Tasting

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Magical ink allows cold Ecto Cool to appear as its been slimed!

Earlier in the week I received my order of Ecto Cooler cans (Ecto-Containment Blog Post, June 13, 2016) from Amazon. I thought the following day I’d have my first taste of real (in packaging/branding) Ecto Cooler in at least 25 years. Compared to when I was 8, a few decades later I felt I should wait at least one more day. Both Wednesday and Thursday prior to lunch I was out. When I came back my beverage priority was Coca~Cola.

Today I washed a Coke glass from the era and opened a can of Hi-C Ecto Cooler! :O

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Hi-C Ecto Cooler Primed

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Towards the end of April, Hi-C launched their on-line marketing campaign (Ecto-Containment Blog Post, April 25, 2016) for Ecto Cooler return. With a tentative release date on May 30, 2016. Tentative as chain grocery retailers still might not have received the infamous juice box. While many of us, including myself have yet to see the “drink of childhood” in stores, cans are a different story.

Ecto Cooler in its 11.5 ounce can is available at Cinemark, as they seem to be the official move theater for Ghostbusters (2016). If a Cinemark location requires an overnight for you, ghostheads can order from Amazon, (if you’re a prime member) northeast US chain Shop Rite, H-E-B, and coming soon Walmart.

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Hi-C Ecto Cooler Marketing Has Begun

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Exciting news today as ghostheads found out (thanks to GBNJ member Kenneth) not only is Hi-C Ecto-Cooler coming, the marketing campaign has started! Though I suppose before we get into the fun stuff, (my past kid self disapproves) let’s take a brief look at the business side.

Why are we getting Ecto-Cooler in 2016? Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America has the answer.

From BusinessWire:

“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”

Related: More business like stuff: BusinessWire Ecto Cooler article.

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