November 2013 edit: Omitted SDCC “prototype” images.
As expected on Friday, July 19, 2013 Mattel unveiled what was under the black cloth. Despite the hype (from what I could observe on-line) very few ghostheads would have expected “a new car” with new 6” figures! Mattel are working closely with Sony to bring ghostheads a highly detailed Ecto-1 as part of the Epic Creations line. Mattel showed off the beginnings of what this could look like, as well as a full color cardboard profile.
Due to the size and (supposed) expense to a (limited) fan base Matty Collector is taking pre-orders until November 5, 2013. I’m not sure why the display reads Aug 15th. That’s the scheduled sale date for their Ecto Goggles. I don’t know if it will be possible, at $215 USD just for the Epic Creations Ecto-1, I would prefer to wait to see what it will look like and how it’ll work before spending that amount of money (before shipping) on a pre-order. If their could be a way for the toy to have lights and sounds, one or the other, or none at all and keep the cost down, I think most ghostheads would be ok with that. if it meant this Ecto-1 would definitely get made.
This news has brought a mixed reaction from the fan base. With the 30th anniversary coming up it feels like Mattel and Sony needed to do something in a different category. After all Mattel is a toy company. It seems like if supposedly the 6” line didn’t sell well outside ghostheads, why do an Ecto-1 now? You almost know if this couldn’t happen, Mattel wouldn’t need to gauge interest in two new (not all 4 yet) figures that include removable packs so they can sit in the car and the packs can be stored on the pull out rack.