Last year I wrote about fast food chain Wimpy and their Ghostbusters II commercial. (Ecto-Containment Blog Post, March 31, 2017) In the cross promotion Wimpy had a Ghostbusters II meal box.
On July 2, 2017 ghosthead, collector, and friend David Boozer who runs The Ghostbusters Vault left a comment about owning this very Wimpy meal box. Not to anyones surprise that knows me I replied about scans within a day. On my end, I was weeks from moving out of state.
Fast forward to April 2018 as I approached a milestone birthday. I messaged David (the good in social media) about Wimpy. With more effort than he even probably wanted, David scanned his Wimpy Ghostbusters II meal box and Ghost License.
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Wimpy, originally Wimpy Grills is an international fast food chain that surprisingly, (to me) was founded in Bloomington, Indiana by Edward Gold during 1934. Why the recent surprise to me? Growing up on the east coast of the United States I had never heard of Wimpy. The oldest fast food chain, (which is also not in all 50 United States) that I knew of is White Castle.
Wimpy, (yes named after the Popeye character) once had 25 restaurants in midwestern US cities. By 1977 there were only 7 locations. When Edward Gold passed on the following year, the remaining US locations closed there doors.
That would have been it and I wouldn’t be writing about them today. If it hadn’t been for some foresight. Mr. Edward Gold licensed to J. Lyons and Co. back in 1954 to open Wimpy restaurants in the United Kingdom. McDonalds and Burger King were infants.
In the 1960s Wimpy had expanded to other European countries and eventually other continents. Today Wimpy parent company, Famous Brands Limited has its headquarters in Johannesburg, South Africa.
That’s why 11 years later as adults and kids were making Ghostbusters II memories at Hardee’s, (Ecto–Containment Blog Post, March 25, 2017) ghostheads in the United Kingdom (and hopefully abroad) also made Ghostbusters II memories at Wimpy locations.
Continue reading “Wimpy Ghostbusters II Commercial”
Three years ago, almost to the day I wrote about my Hardee’s Ghostbusters II Banner. (Ecto-Containment Blog Post, March 23, 2014) In my post I had shared a copy of Hardee’s Ghostbusters II commercial to my very basic YouTube channel. I eventually wanted to talk more about this Ghostbusters II fast food cross promotion.
Why now? Last weekend I sold a friend of mine the only Hardee’s Ghostbusters II Banner for sale that I knew of. I hadn’t been displaying this official piece of Ghostbusters II history. He probably will, maybe even at franchise events. That could be great for the “Official Ghostbusters II Headquarters” banner to have such a Ghostbusters purpose again.
I’m not sure why Hardee’s was chosen over other national United States fast food chains. I find it hard to believe there were more Hardee’s locations in the USA over McDonalds or Burger King. Perhaps it was financial or Hardee’s was closer to Columbia Pictures.
On a slight side note, McDonalds in Canada had at least Ghostbusters II tray liners/place mats.
As previously stated I was deprived of going to a fast food chain that celebrated Ghostbusters II. Other than what was my banner I can live vicarlously though Hardee’s blockbuster commercial.
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Note: Originally appeared at my personal site, iRich.
This past weekend a ghosthead I know of in England was showing off his latest Ghostbusters collectible, Kenner’s Ecto-Plazm. While talking about it, someone thought it was a “tub” of ice cream. I didn’t make the immediate Ghostbusters related connection. It wasn’t long before I was remembering that in a way there was a time people could buy ‘Slimer Sundaes’ from American fast food chain, Hardee’s.
Before everyone knew Ghostbusters II wasn’t going to be as good as Ghostbusters (“Oh, that’s harsh Rich.” – Everyone born between 1984 to 1989) Columbia Pictures, Coca~Cola, and Hardee’s put major bank into cross promotional tie ins. This isn’t a slight against Hardee’s as the restaurant chain wasn’t and isn’t close to where I live. If I’ve ever eaten at one, its been about 17 years. I have no idea why the Coca~Cola/Columbia Pictures consortium chose Hardee’s over perhaps fast food chains that sold over a billion burgers or makes burgers your way. I can’t imagine Hardee’s had more franchises then the clown king. See what I did their?😀
I didn’t have a clue about the movie/food cross promotion until my twenties. I don’t remember how I first heard about it. I do remember that a ghosthead (whose fortunate enough to own just about every ghostbusters dot extension) was showing off a Hardee’s Ghostbusters II banner. I knew if it was ever possible I wanted to own one.
Continue reading “30th Anniversary: Hardee’s Ghostbusters II Banner”