Tag: Coca~Cola

Hi-C Ecto Cooler To Return (Maybe)

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ectocooler

If you live in a country that celebrates Thanksgiving (because your ancestors mostly needed to leave a continent for their religious beliefs) you may initially have missed an important trademark registry breaking the internet.

Resurrect Ecto Cooler (Facebook) shared that Coca~Cola (who owns Hi-C and also once owned Ghostbusters because they had owned Columbia Pictures) have renewed the Ecto Cooler trademark through the United States Patent and Trademark Office. It was actually done back in September.Read More »

30th Anniversary: Hardee’s Ghostbusters II Banner

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Note: Originally appeared at my personal site, iRich.

This past weekend a ghosthead I know of in England was showing off his latest Ghostbusters collectible, Kenner’s Ecto-Plazm. While talking about it, someone thought it was a “tub” of ice cream. I didn’t make the immediate Ghostbusters related connection. It wasn’t long before I was remembering that in a way there was a time people could buy ‘Slimer Sundaes’ from American fast food chain, Hardee’s.

Before everyone knew Ghostbusters II wasn’t going to be as good as Ghostbusters (“Oh, that’s harsh Rich.” – Everyone born between 1984 to 1989) Columbia Pictures, Coca~Cola, and Hardee’s put major bank into cross promotional tie ins. This isn’t a slight against Hardee’s as the restaurant chain wasn’t and isn’t close to where I live. If I’ve ever eaten at one, its been about 17 years. I have no idea why the Coca~Cola/Columbia Pictures consortium chose Hardee’s over perhaps fast food chains that sold over a billion burgers or makes burgers your way. I can’t imagine Hardee’s had more franchises then the clown king. See what I did their?😀

I didn’t have a clue about the movie/food cross promotion until my twenties. I don’t remember how I first heard about it. I do remember that a ghosthead (whose fortunate enough to own just about every ghostbusters dot extension) was showing off a Hardee’s Ghostbusters II banner. I knew if it was ever possible I wanted to own one.

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