Note: Originally written for Ghostbusters Inc. in 2014 in part with the realism of the Ghostbusters universe.

When GHOSTBUSTERS II™ was headed for theatrical release Ghostbusters Incorporated, Ralston, and then Columbia Pictures mutually agreed to move forward from our Slimer! and The Real Ghostbusters cereal to fully concentrate on GHOSTBUSTERS II.™ With a soon to be blockbuster movie came product and cross promotions. The “sequel” version of our cereal was a natural fit. To be part of the bigger picture it needed more then a large “no ghost” sequel logo. Once it was planned out, the companies were taking a sequel sized gamble. If this didn’t work we couldn’t go back to giving away free gum, stickers, and Diamond Dazzle scopes.

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